Wednesday, November 20, 2013

Hyperallergic - Hrag Vartanian

flexible and versatile artists

Into
blogasphere
being critical of the art world and market and the practicality of it
editor in chief of Hyperallergic
work on contemporary 
how tumblr is a artistic medium 

visual culture is what he is passionate about
  • graphic design
  • fine arts 
categories of art are blurred, and they are blurred in their own different way in every generation


After college he got out of art and went into no profit communications
came to NYC and did nonprofit communication and then art brought him back in

How do you make a living?
he wanted to write a book.. 
  • who is going to buy it?
  • how you ever thought about building an audience?
  • start a blog, in 2006
  • no one really knew what it was, not a lot 
  • started a personal blog, and he discovered his voice
  • even though he is a writer images are important to him
  • Conversational tone
The online world.. you get a lot of letters to the editor, different conversations and different comments
  • his desire to interact with people
  • conversations are two ways
  • even though we are taught that it is very one way
Business with his husband
Try building a site online about art
  • no one was making a living out of that
  • Hyperallergc - sensitive to art & its Discontent 
  • a very different field, how to get an income
  • founding idea, we need to get paid for our work, paid writers.. 
Create something not jst for themselves 
they started a forum that helped people write on art- 12 different sites
  • 5 full time employees 
The role of the artists in society
  • how do i fit in?
  • what can i do with my voice
  • we would all love to do one thing at a time but reality we cannot do that
he writes outside of hyperallergic and presentations 
we dont have to mandate ourselfs to make a living 

Social practice- not about selling project
  • just to be outside the art market
  • the art market dominates the conversation even though its not all that useful
Reality of what being a creative person, you wont just make work, making sure you have contracts and invoices 
  • sometimes there are things that you dont know
  • things that will impact you
Activists- Shepard Ferry - starting from stickers- used graphic sensibility and used street art as a way to raise awareness. Voice to a whole movement. Concentrate frustration in a poster. poeple took it on as an image. 

Asthete- art for art sake, beautify. Amy Sillman.  
poller Scher- artist and designer- map paintings.  Redesigned beach signs that transformed the urban environment of New York. Type face and color and typeface

Educator/Historian- Hans Hacke - 1993 german pavilion. Destroyed the marble floor, that was installed by the Nazis'. 
Lauren Monk- look at locations of where people live, where were people studios, eat, and hang out
bring in knowledge and color.

Explorer- what you can and cant do, perception, and exploration of space. Scientist like Mark Deion- contemporary. no one did this before him. He has a character, 19th century expedition, to just show how dumb they were and the issues involved with them. Educate the public.

Inspiration- Milton Glazers. I <3 NY. a feeling of loving NY. He was able to create something that people were able to own.  "The famous blue marble" people saw how finite the world is. The example of an image has a viral affect to change the world perception. Luis Hines-labor laws awareness, these categories blur

The Provocateur - Poster Boy- cut outs on posters and changed it. Alternative advertisement, aka culture jam. Feeling like you have a voice, not waiting for permission. Guerrilla Girls- text art- activists and created a conversation. Called out art critics, galleries even owned by women weren't showing women

Philosopher- Fuller - tried to re imagine the world and try to understand it .  Andre- minimalist, take out the traditional language 

Satirist- Banksy- makes fun of things, but it hits people. Feeing into mass conscienceless. Language that many people understand. Hennacy Youngman- comedian and artist. Painter, rapper, comedian and he has a youtube channel. Side projects get you the traction 

Spiritual Guide- Bronson- exploring the gay cruse of Fire Island, group and solo show. mentoring and helping younger artists and get them their voice. 
The prayer rug.. 

Zeitgeist
Jeff Koons- idea of the emerging clas of the wealthy and objects that aren't touched by the human hand. Barbra Kruger- text- I shop therefore I am. Language people were able to appropriate.

What is your roll- so that you are not just assigned a roll. How to use these categories? 

sharing is a reality of what we do, 67% when they shared them online it helped them understand better. Be part of a conversation with your work. 

No comments:

Post a Comment