The use of collage is a modernist idea, to turn to as a new way of rethinking, reworking and repositioning media.
From the 60's on we have to begin looking at the art of collage as a consumer- as- creator genealogy. As the launch of digital editing software, the use of digital media increased the popularity of collage and also the easy access to its creation.
The problem with the easy access of digital media to be formed into collage is the honesty of the picture, and its authenticity. Like the problem with a picture of Bert in a Bin laden propaganda poster, which sparked outrage amongst Americans. but in the end they found the image to have been created by a third party. So the need to know that some images are "fake" need to also be understood.
Introduction of Polyvore; it turns its users into customers. Think of the walls of a teenage girl, the pictures of celebrities, clothing, places, and just things that appeal to that age group. Polyvore take this stand point of what a person, factoring in age, likes. This will be a collage generator that is in mass production, using pictures that are all over the internet. This is actually an in-genius idea.
Not until the mid 1990's that collage found a new artistic possibility. Larry Clarks' book was the first contemporary step forward in the art of collage. After him many artists followed in the scrapbook styled works. They were taking popular art and mashing it with classical forms of collage.
then came Jeff Koons. I am not a fan of his work but his referencing to the pop culture and pop art is resonating in his collage
Collage even if we don't notice it, it is a surrounding art that we experience everyday
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